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      • M.A. in Teaching English as a Foreign Language
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      • M.A. in Teaching English as a Foreign Language
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      ‘Fresh variants and formulations frozen’: structural features of commercial signs in Oman

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      Author
      Buckingham, L.
      Date
      2014-07-15
      Source Title
      International Journal of Applied Linguistics
      Print ISSN
      0802-6106
      Publisher
      John Wiley and Sons
      Volume
      25
      Issue
      3
      Pages
      386 - 413
      Language
      English
      Type
      Article
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      Abstract
      This study analyses structural features of English on commercial signs on shop frontages throughout Oman. The study identifies frequently used structural features which appear to be undergoing a process of nativization (Schneider 2003) within the context of this text type. These include word class flexibility, the extensive use of the gerund at the end of noun phrases and the use of multiple verbs to itemize discrete activities. In some cases, features appear to serve the functions of economizing, or heightening the prominence or degree of explicitness of content; in other cases, structural features revealed the influence of Arabic. Limited evidence was also found for features previously identified in other lingua franca contexts such as the genitive structure with inanimate nouns and plural uncountable nouns.
      Keywords
      English as a lingua franca
      Commercial signs
      Advertising
      Language contact
      Arabic
      The Gulf
      Permalink
      http://hdl.handle.net/11693/12446
      Published Version (Please cite this version)
      http://dx.doi.org/10.1111/ijal.12075
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