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      Marketing for socialism: soviet cosmetics in the 1930s

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      Author
      Kravets, O.
      Sandıkçı, Ö.
      Date
      2013-10-28
      Source Title
      Business History Review
      Print ISSN
      0007-6805
      Electronic ISSN
      2044-768X
      Publisher
      Cambridge University Press
      Volume
      87
      Issue
      3
      Pages
      461 - 487
      Language
      English
      Type
      Article
      Item Usage Stats
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      169
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      Abstract
      This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system.
      Keywords
      Creation
      Russia
      Gender
      Women
      Art
      Permalink
      http://hdl.handle.net/11693/12224
      Published Version (Please cite this version)
      http://dx.doi.org/10.1017/S000768051300072X
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