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      Preferences in the Willingness to Download a COVID-19 Contact Tracing App in the Netherlands and Turkey: Experimental Study

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      Author(s)
      Folkvord, Frans
      Peschke, Lutz
      Gümüş Ağca, Yasemin
      van Houten, Karlijn
      Stazi, Giacomo
      Lupiáñez-Villanueva, Francisco
      Date
      2022-07-01
      Source Title
      JMIR Formative Research
      Print ISSN
      2561326X
      Publisher
      JMIR Publications Inc.
      Volume
      6
      Issue
      7
      Pages
      1 - 9
      Language
      English
      Type
      Article
      Item Usage Stats
      13
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      3
      downloads
      Abstract
      Background: Despite the worldwide growth in using COVID-19 contact tracing apps (CTAs) and the potential benefits for citizens, governments, health care professionals, businesses, and other organizations, only a few studies have examined the factors affecting the levels of willingness to download a CTA. Objective: This study aimed to investigate individuals’ preferences in the willingness to download a health app. Methods: We conducted an experimental study in 2 countries, the Netherlands (N=62) and Turkey (N=83), using 4 different vignettes (ie, data protection, manufacturer, reward, and gaming models) with different attributes. Participants were randomly assigned to 1 of the conditions within the vignettes. Results: The results showed that data protection and gaming elements are factors that influence the willingness to download a COVID-19 CTA. More specifically, we see that data protection is an important factor explaining the willingness to download the app in Turkey, whereas including gaming elements significantly affects the willingness to download the app in the Netherlands. Conclusions: COVID-19 CTAs are highly promising to reduce the spread of the virus and make it easier to open up society faster, especially because they can be used quickly and share information rapidly. COVID-19 CTA developers must ensure that their apps satisfactorily and sufficiently address ethical considerations, even in times of crisis. Furthermore, integrating gaming elements in the CTA could enhance the willingness to download the CTA.
      Keywords
      COVID-19
      COVID-19 tracing app
      Data protection
      Digital health
      Discrete choice task
      Gaming
      Health application
      Mitigation strategies
      Mobile health
      Pandemic
      Tracing application
      Willingness to download
      Permalink
      http://hdl.handle.net/11693/112004
      Published Version (Please cite this version)
      https://dx.doi.org/10.2196/37891
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