This article presents the study of the optimal design solutions for regeneration of marketplaces. It examines the design variants for the revitalisation of the marketplace, in particular, investment in their modernisation in order to find the most optimal model for transforming these public spaces to have a significant impact on the city’s development. The research is a comparative analysis of the implementation of regeneration design models on the marketplace within the Oliwa district of Gdansk (Poland).The data for the case study design models includes analysis based on various optimisation criteria, taking into account the urban and economic aspects of the city landscape when selecting a specific space revitalisation design model. The implementation of regeneration investment includes a number of complex processes that must be sustainable and so require rational social and spatial planning, as well as proper organisation in terms of cost and time.