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      Cross cultural differences in materialism

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      Author(s)
      Ger, G.
      Belk, R. W.
      Date
      1996
      Source Title
      Journal of Economic Psychology
      Print ISSN
      0167-4870
      Electronic ISSN
      1872-7719
      Publisher
      Elsevier
      Volume
      17
      Issue
      1
      Pages
      55 - 77
      Language
      English
      Type
      Article
      Item Usage Stats
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      Abstract
      Materialism was explored in twelve countries using qualitative data, measures of consumer desires, measures of perceived necessities, and adapted versions of the Belk (1985) materialism scales with student samples. The use of student samples and provisionary evidence for cross-cultural reliability and validity for the scales, make the quantitative results tentative, but they produced some interesting patterns that were also supported by the qualitative data. Romanians were found to be the most materialistic, followed by the U.S.A., New Zealand, Ukraine, Germany, and Turkey. These results suggest that materialism is neither unique to the West nor directly related to affluence, contrary to what has been assumed in prior treatments of the development of consumer culture.
      Keywords
      Personality traits
      Lifestyle
      Money
      Consumer research
      Cross-cultural differences
      Permalink
      http://hdl.handle.net/11693/10775
      Published Version (Please cite this version)
      http://dx.doi.org/10.1016/0167-4870(95)00035-6
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