Browsing by Subject "Social Network Sites"
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Item Open Access More network conscious than ever? Challenges, strategies, and analytic labor of users in the facebook environment(Wiley-Blackwell Publishing, Inc., 2013) Karakayali, N.; Kilic A.As is widely observed, social network sites (SNS) constitute a new environment of interaction where users encounter various challenges that they usually do not encounter in other environments. This study aims to provide an in-depth understanding of how users deal with the challenges in this unique environment, paying particular attention to the ways in which they examine and reflect on their social ties and networks. On the basis of 36 semistructured interviews with Facebook users, the article presents the hypothesis that participants of SNS develop a tendency to become highly observant and inquisitive about their networks and are frequently involved in an activity that the authors call analytic labor. © 2013 International Communication Association.Item Open Access Online presentation of self on instagram: a case study of yoga practitioners in Turkey(Bilkent University, 2017-01) Gölge, Alime BilgeIn the era of social media, Social Network Sites (SNSs) has become an essential part of social conversation. Among varied aspects of online communication, SNSs encourage the users to present their idealized self-identities in digital realm. This thesis explores social media practices and performances of Turkey’s yoga community on Instagram, based on Goffman’s dramaturgical perspective on self-presentation. With this aim, visual images, texts and hashtags of the Instagram posts by yogis and yoginis were analyzed while ethnographic research techniques were used with a consideration of both online and offline contexts. Conducted research showed that there are three main motivations for the yogi and yoginis of Turkey to use Instagram: to become visible, to exhibite creativity online and to offer a guidance to their followers for self-actualization. Furthermore, the findings provided an understanding about yoga body, gender roles and attitudes towards censorship. This thesis argues that even if they were designed for global-scale interaction, the ways that SNSs are employed by the users to indicate different attitudes depend on local circumstances of the community. Therefore, instead of taking online platforms as homogenous constructs, considering them in their offline contexts is required for overall comprehension of the social meaning produced through the practices on SNSs.