Browsing by Subject "Semiotics."
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Item Open Access Putting genealogy into perspective : for a genealogical critique of design and designers(Bilkent University, 2001) Kurtgözü, Aren EmreIn this work, genealogy, as a form of historical critique inaugurated by Friedrich Nietzsche and later taken up, refined and consolidated by Michel Foucault, has been extensively studied. Since Foucault was responsible for the refinement and application of genealogical techniques of analysis in the field of modern disciplines, Foucault's corpus on the subject has been painstakingly analyzed in order to develop a genealogical method for the analysis and critique of design discipline. To reveal the origins of design and its relations to diverse networks of power, the discourse of design throughout history has been studied in order to compile an inventory of design concepts, statements, definitions, etc. Definitions of design has been isolated from this inventory on the assumption that they are most susceptible to genealogical analysis. Then, through an analysis of design definitions, the specific mechanisms of design discourse through which designers responded to diverse networks of power has been revealed.Item Open Access Reading material culture: An analysis of design as cultural form(Bilkent University, 2001) Timur, ŞebnemThe aim of this study is to explore the possibilities of how the product form conveys meaning, and then how this meaning can be the bearer of any kind of cultural information or inscription upon the object. The reading of the object is discussed within the framework that can be named as the ‘material culture of the everyday.’ Situating and defining design as a product of modernity, specific categories of objects and related theories about the possibility of the modern subject and his subjective relation with the world of objects is discussed. Last of all, following the route of identity, the Turkish tea-pot set and water-pipe is chosen for a deeper analysis for demonstrating the mechanisms or forces that shape these objects of cultural rituals within the dynamics of tradition and modernity.Item Open Access A semiotical approach to analyze connoted values in advertising photography(Bilkent University, 1994) Sezgi, OsmanThe aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships between codes and messages are critically analyzed in advertising photography that is a communication medium of consumer society. Later on, levels of the meaning in photographic images of advertisements are discussed. Lastly, rhetorical figures in advertising photography have been set. Chapter Three of this thesis represents an analysis of automobile advertisements selected from Renault and Tofaş.Item Open Access A vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertising(Bilkent University, 1995) Şenova, BaşakThe purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ semiological framework is taken as an approach to analyze the aspects concerning postmodern issues in advertising discourse. Finally^ it draws attention to consequences of postmodern advertising in respect of contemporary cultural condition.