Browsing by Subject "Semiotics"
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Item Restricted A Semiotic Analysis of Corporate Language; Organizational Boundaries and Joint Venturing(1989) Fiol, C. MarleneItem Restricted Açıklamalı Göstergebilim Sözlüğü (IV)(1994) Rifat, MehmetItem Restricted At the roots of the modern concept of symbol(1985) Eco, UmbertoItem Restricted Barthes ve "Kumbaracı" Barthes(2000) Köse, HüseyinItem Restricted Bir ara yer(1996) Ankara, ZeynepItem Restricted Burjuva söyleninin çözülüşü(1991) Gelgün, BerranItem Restricted Büyük dönemeç(1994) Rifat, MehmetItem Restricted Castration, speech acts, and the realist difference: S/Z versus sarrasine(1987) Petrey, SandyItem Restricted Göstergebilim açısından çeviri çevirmen açısından göstergebilim(1992) Rifat, MehmetItem Restricted İktidar hangi dili işitir?(1998) Asar, AlpayItem Restricted İmages of the self: New York and Paris(1972) Klein, RichardItem Open Access Kenneth Waltz talks through Mark Rothko: visual metaphors in the discipline of international relations theory(De Gruyter Mouton, 2019) Güner, Serdar Ş.Semiotics constitutes an untapped and interdisciplinary source of enrichment for the discipline of International Relations (IR) theory. We propose two visual metaphors to that effect to interpret the figure depicting the central claim of structural realism (SR) offered by late Kenneth Waltz who is one of the most disputed, read, and inspiring IR theorists. The figure is the tenor of both metaphors. The vehicles are two paintings by Mark Rothko, namely, “Green and Tangerine on Red” and the “Number 14.” The metaphors generate innumerable meanings for the tenor and eliminate the criticism that SR is a static and an ahistorical theory. Thus, they benefit the Discipline characterised by academic cleavages on the meaning of theory, science, and production of knowledge.Item Restricted Küçük bir büyük yapıt(1989) Aruoba, OruçItem Open Access Reading product de(sign): an inquiry into discursive aspects of design culture(Bilkent University, 1996) Timur, ŞebnemEvery design can be considered as an expression, and every expression conveys meanings to the receiver, of different sorts. The aim of this study is to demonstrate the ways of meaning production and consumption through the material forms of our contemporary culture, focusing on product and graphic design. The product's discourse is articulated and received both through the material being of the object, and its representations or reflections on graphical forms. Firstly, in order to demonstrate the existence of the discourse of the designed item, the process is conceptualized as a process of communication, assigning the production stage the role of encoding and the consumption, that of decoding. Secondly, advertising is included in the discussion as an intermediary level of communication with its own independent system of signification. Thirdly, the relationship between design and language is explored through the efforts of integrating semantics in the design process as a methodology. Then related with the debate on language, the finished product's functioning as a sign within the system of signification of semiotics is discussed. Lastly, examples of different readings of design are presented with implications for future readings.Item Restricted Reading Theory: The Role of the Semiotician(1980) Ray, WilliamItem Restricted Roland (Gerard) Barthes(1997)Item Restricted Roland Barthes ve fotoğraf(1996) Aktulum, KubilayItem Restricted Roland Barthes'in Japonyası(1998) Aktulum, KubilayItem Open Access A semiotical approach to analyze connoted values in advertising photography(Bilkent University, 1994) Sezgi, OsmanThe aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships between codes and messages are critically analyzed in advertising photography that is a communication medium of consumer society. Later on, levels of the meaning in photographic images of advertisements are discussed. Lastly, rhetorical figures in advertising photography have been set. Chapter Three of this thesis represents an analysis of automobile advertisements selected from Renault and Tofaş.Item Restricted The analysis of discourse as methodology for a semiotic psychology(1992) Much, Nancy C.