Browsing by Subject "Case Study"
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Item Open Access A case study in marketing manufacturing interface: steel pipes and tubes factory(Bilkent University, 1997) Meriç, UmutInterfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional harmony is important for an organization to be competitive, ineffective coordination and communication between departments can be due to several factors. Factory- is chosen as the arena on which a detailed analysis is carried out to understand the factors that create conflicts between marketing and manufacturing departments and provides an empirical case study. Smdy named the disorders as marketing-manufacturing interface and concludes with the recommendations used in the future.Item Open Access A case study in marketing-manufacturing interface : Ateş Mobilya(Bilkent University, 1994) Gezer, MelihThe coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.Item Open Access A case-based model for assessing the effectiveness of information systems outsourcing(Routledge, 2013) Uçar E.; Bilgen, S.The objective of the research reported in this paper is to construct a model for assessing the effectiveness of Information Systems (IS) outsourcing. “Lack of in-house expertise” and “cost effectiveness” are widely accepted as major factors of motivation for IS outsourcing. In contrast with the decision models which are executed before an outsourcing engagement (a-priori), this effectiveness assessment model will be an a-posteriori guide which will enable clients to assess their outsourcing performance and re-evaluate their business and management strategies. Although various decision models and analytical frameworks have been proposed before, the literature is not abundant on a complete qualitative model. This paper examines the factors for outsourcing effectiveness through qualitative research conducted with multiple case studies for information systems developed for public organizations in the specific context of Turkey. A conceptual model consisting of various hypotheses is constructed and qualitatively evaluated.Item Open Access Marketing-manufacturing interface in Turkish tractor industry(Bilkent University, 1995) Karaçoban, ÖzlemMarketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative research tool in this thesis. The study determines two factors that have effect on the marketing-manufacturing interface and develops two hypotheses related with those factors. These hypotheses are also tested and proved to be valid in Turkish tractor industry. Furthermore, a detailed analysis is carried out by both quantitative and qualitative techniques in order to understand the effect of factors on the marketing-manufacturiiig interface in a manufacturing organization in the tractor sector. The study also includes recommendations made for fiiture use of this particular company.Item Open Access Teamwork, communication and empathy: a case study examining social skills in drama class(Bilkent University, 2017-05) Goodman, David SidneyThis single case study utilizes a mixed method design to explore the learning of key social skills, Teamwork, Communication and Empathy, in a middle school drama class, and whether these skills contributed to learning in other academic subjects. The purpose of this study was to investigate the viewpoints of drama from different perspectives in the educational system. Participants were 193 sixth, seventh, and eighth grade students and 40 teachers and administrators from a private International Baccalaureate (IB) school in Ankara, Turkey. Quantitative data consisted of surveys exploring the level of agreement regarding the learning of these social skills in drama class, and their effects on learning in other subjects. Qualitative data consisted of in depth semi-structured interviews with 12 students and 12 teachers and administrators. Quantitative data were analysed using both descriptive and inferential statistics; inductive content analysis was utilized for qualitative data. The analysis sought to uncover patterns and connections between stakeholder perceptions about drama, and draw conclusions for improved teaching methods, curriculum design and cross-curricular projects. Results revealed that students, teachers and administrators valued drama. Students recognised drama’s effect on teamwork and communication, with less support for the development of empathy and the transference of skills to other subjects. Teachers and administrators returned higher scores than students in all categories, and voiced strong support for drama and its potential for social skills development in children. Implications for classroom practice are developed and discussed based on the results.