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      Bundle pricing of inventories with stochastic demand 

      Bulut, Zümbül (Bilkent University, 2004)
      In this study, we consider the single period pricing of two perishable products which are sold individually and as a bundle. Demands come from a Poisson Process with a price-dependent rate. Assuming that the customers’ ...

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      AuthorBulut, Zümbül (1)KeywordsBundling (Marketing) (1)
      Bundling Strategy (1)
      HF5415.152 .B85 2004 (1)Pricing (1)Revenue Management (1)Stochastic Demand (1)... View MoreDate Issued
      2004 (1)
      Has File(s)Yes (1)

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