Now showing items 1-3 of 3
International marketing at the interface of the alluring global and the comforting local
(Taylor and Francis, 2013)
This chapter highlights the poles of global/local and standardization/adaptation and calls for a focus on the specifi c interaction between a local context and the global forces while forming a glocalization strategy. It ...
Patina meets fashion: On the evaluation and devaluation of oriental carpets
(Cambridge Universty Press, 2013)
This chapter examines how different actors account for the quality and value of oriental carpets. It introduces the subject matter through three case examples: how an auction house expert approaches establishing the market ...
Special issue on Turkey and Turkish communities : Journal of Macromarketing, 2015
[No abstract available]