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Forget what you know, only shave in order to be called: "Man"
In this work, a sample usage of proverbs in advertisements has been analyzed. This usage was in a TV commercial of Permatik and it had the slogan "Aǧir ol, abi desinler" which had been made by changing a proverb. After ...
Examination of the proverbs in terms of "Give the Due of the Car"
Media has a converting effect on all areas of social life and for media organizations, which have a commercial character, a staple earner is advertisements. Among media organizations television, which is a cheap repository ...
(Geleneksel Yayıncılık, 2006)
Geleneği kullanan kitle iletişim araçları bir kültür endüstrisi haline dönüştürülmekte ve kültüre ait değerler metalaştınlmaktadır. Kültüre ait motif, ritüel ve gelenek gibi değerlerin kullanıldığı iletişim yöntemlerinden ...
The village imagery created in commercials and the "integrated" chickens produced by avian flu
Taking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of ...
Transformation of understanding of 'female beauty' in proverbs
With modernization, the proverbs undertaking the mission of cultural transfer in the structure of traditional society have undertaken the function of expressing rapidly changing cultural values by maintaining their structural ...
From orality to literacy: Functions and transformation of "anectodes" in marketing
As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" ...