The Role of Corporate Social Responsibility in Online Identity Construction: An Analysis of turkey's Banking Sector
Atakan Duman, S.
Ozdora Aksak, E.
Public Relations Review
Atakan-Duman, S., & Ozdora-Aksak, E. (2014). The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector. Public Relations Review, 40(5), 862-864.
Please cite this item using this persistent URLhttp://hdl.handle.net/11693/12489
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. (C) 2014 Elsevier Inc. All rights reserved.