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    • Consumers' use of country-of-manufacture information: Turkey versus the U.S.A. 

      Kurpis, L. V.; Helgeson, J. G.; Ekici, A.; Supphellen, M. (Allied Academies, 2016)
      Globalization and the growth of international trade increase the importance of strategic decisions involving the positioning of brands for successful entry into foreign markets. One of these marketing decisions concerns ...