Now showing items 1-3 of 3

    • Forget what you know, only shave in order to be called: "Man" 

      Aygün, A. (2006)
      In this work, a sample usage of proverbs in advertisements has been analyzed. This usage was in a TV commercial of Permatik and it had the slogan "Aǧir ol, abi desinler" which had been made by changing a proverb. After ...
    • Sloganized praises in advertisements 

      Aydin H. (2007)
      The function ascribed to the stereotyped, conventional and popular phrases of praise in the oral media, with a view to acting on the target audience, constitutes the focal point of this article. Conventional phrases of ...
    • Sözlü gelenekten sözün geleneksizliğine: atasözü ve reklam 

      Çoban, S. B. (Geleneksel Yayıncılık, 2010)
      Sözlü kültür ve medya arasındaki ilişkiye dair folklor çalışmalarında, medyanın sözlü kültür unsurlarını hangi biçimlerde ve neden kullandığına dair tespitlerde bulunulmuş, ancak genellikle bu çalışmalarda iletişim ...