Now showing items 1-4 of 4

    • Advertising agency scene in Saudi Arabia 

      Erdem O.; Tuncalp S. (1998)
      Looks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United ...
    • The automobile market in Saudi Arabia: implications for export marketing planning 

      Tuncalp, S. (Emerald Publishing, 1993)
      Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the ...
    • Marketing research in Saudi Arabia 

      Tuncalp, Seçil (Emerald, 1988)
      The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as language, religion and social etiquettes, ...
    • Print media planning in Saudi Arabia 

      Tuncalp, S. (Emerald, 1994)
      Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not ...