Browsing by Keywords "Ordinary"

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Competently ordinary: new middle class consumers in the emerging markets

Kravets, O.; Sandikci, O. (American Marketing Association, 2014-07)

Although the new middle classes in emerging markets are a matter of significant interest for marketing scholars and managers, there has been little systematic research on their values and preoccupations. This article focuses ...
Tongue twisters one by one: Notes on ridicule, irony and ordinariness

Atay, Hakan (2002)

The notion of "people" generally reminds us of the concept of "ordinariness". "People" build their lives on a chain of habits, and ordinariness is the name of this chain. However, the rings of the chain are not identical. ...