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    • Marketing and public policy: Transformative research in developing markets 

      Shultz, C.J.; Deshpandé, R.; Cornwell, T.B.; Ekici, A.; Kothandaraman P.; Peterson, M.; Shapiro, S.; Talukdar, D.; Ann V. (2012)
      Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm ...