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    • Linking advertising, materialism, and life satisfaction 

      Sirgy, M. J.; Gurel-Atay E.; Webb, D.; Cicic, M.; Husic, M.; Ekici, A.; Herrmann, A.; Hegazy, I.; Lee, Dong-Jin; Johar, J. S. (Springer Netherlands, 2012)
      This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major ...