Browsing by Keywords "Marketing"
Now showing items 1-20 of 40
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All the World Wide Web's a stage: improving students' information skills with dramatic video tutorials
(Emerald, 2013)Purpose – The purpose of this article is to describe a collaborative project organised by Bilkent University Library, Turkey, to produce a series of instructional videos that are both informative and entertaining and also ... -
Are stock prices too volatile to be justified by the dividend discount model?
(Elsevier, 2007)This study investigates excess stock price volatility using the variance bound framework of LeRoy and Porter [The present-value relation: tests based on implied variance bounds, Econometrica 49 (1981) 555-574] and of Shiller ... -
The automobile market in Saudi Arabia: implications for export marketing planning
(Emerald Publishing, 1993)Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the ... -
Bir ressam, bir kitap
(1996) -
A case study in marketing manufacturing interface: steel pipes and tubes factory
(Bilkent University, 1997)Interfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional ... -
A case study in marketing-manufacturing interface
(Bilkent University, 1995)The coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful ... -
A case study in marketing-manufacturing interface : Ateş Mobilya
(Bilkent University, 1994)The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various ... -
Commonsense aspects of buying and selling
(Taylor & Francis Inc., 1996)We describe an experimental approach toward implementing a commonsense "microtheory" for buying and selling. Our prototype system characterizes how intelligent agents hold items and money, how they buy and sell items, and ... -
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
(2013)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
Decolonizing marketing
(Routledge, 2021-11-10)In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees ... -
Dereden tepeden
(1980) -
Determinants of the marketing-manufacturing interface
(Bilkent University, 1993)Marketing and manufacturing departments play important roles in day-today implementation of the corporate strategy. The conflicts and interfacial gaps between these two functional departments will impede the successful ... -
Do we have anything left to believe?
(2003)In this paper, the stories known as "Urban Legends" were examined by the terms of common properties, sources and healing effects in society. -
Efficiency of the Turkish stock exchange with respect to monetary variables: a cointegration analysis
(Elsevier BV, 1996)In this study, we test the semistrong form of the efficient market hypothesis in Turkey by using the recently developed techniques in time series econometrics, namely unit roots and cointegration. The long run relationship ... -
An Elasticity Approach to the Newsvendor with Price Sensitive Demand
(INFORMS, 2011-04)We introduce a measure of elasticity of stochastic demand, called the elasticity of the lost-sales rate, which offers a unifying perspective on the well-known newsvendor with pricing problem. This new concept provides a ... -
From orality to literacy : functions and transformation of "anectodes" in marketing
(2005)As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" ... -
An integrated evaluation of facility location, capacity acquisition, and technology selection for designing global manufacturing strategies
(Elsevier BV, 1992)Emergence of global markets enhanced the emergence of global firms which have plants in different countries and implement an integrated management style. Due to the intensive competition in global markets, manufacturing ... -
Intraday dynamics of stock market returns and volatility
(Elsevier BV, 2006)This paper provides new empirical evidence for intraday scaling behavior of stock market returns utilizing a 5 min stock market index (the Dow Jones Industrial Average) from the New York Stock Exchange. It is shown that ...
