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    • Data equivalence in cross-cultural international business research: assessment and guidelines 

      Hult, G. T. M.; Ketchen, D. J.; Griffith, D. A.; Finnegan, C. A.; Gonzalez-Padron, T.; Harmancioglu, N.; Huang, Y.; Talay, M. B.; Cavusgil, S. T. (Palgrave Macmillan, 2008)
      Data equivalence refers to the extent to which the elements of a research design have the same meaning, and can be applied in the same way, in different cultural contexts. Failure to establish data equivalence in cross-cultural ...