Now showing items 1-2 of 2

    • Cross cultural differences in materialism 

      Ger, G.; Belk, R. W. (Elsevier, 1996)
      Materialism was explored in twelve countries using qualitative data, measures of consumer desires, measures of perceived necessities, and adapted versions of the Belk (1985) materialism scales with student samples. The ...
    • Malls and the orchestration of the shopping experience in a historical perspective 

      Csaba, F. F.; Askegaard, S. (Association for Consumer Research, 1999)
      This paper discusses the founding principles and the historical development of the American mall, with a particular emphasis on the designs and writings of Victor Gruen, architect of the first mall. It does so in order ...