Now showing items 1-13 of 13

    • Ankara Reklamcılar Derneği 

      Dağdemir, Efe; Ecevit, İşın Su; Dolgun, Alperen; Kılıç, İrem; Özbıyık, Menevver Aylin (Bilkent University, 2018)
      Reklam, kitle iletişim araçları aracılığıyla ürünün ya da yeniliğinin tanıtılması ve kişileri satın almaya yöneltmesidir. Günümüzde birçok farklı stratejiler kullanılarak kitleye psikolojik etkiler bırakmayı ve etkili bir ...
    • Constructing and representing the Islamic consumer in Turkey 

      Sandıkcı, Ö.; Ger, G. (Taylor & Francis, 2007)
      This study looks at how marketers in Turkey construct and represent tesettürlü consumers (women wearing Islamically inspired forms of covered dress) in advertising and other commercial imagery, and how these representations ...
    • Coordination of production and advertising decisions in a single period with a budget constraint 

      Gözek, Ateş (Bilkent University, 2006)
      In this study, we consider the production and advertising decisions in a newsboy setting with a budget constraint. Regression models that elaborate the effects of advertising on sales are investigated and various sales ...
    • ‘Fresh variants and formulations frozen’: structural features of commercial signs in Oman 

      Buckingham, L. (John Wiley and Sons, 2014-07-15)
      This study analyses structural features of English on commercial signs on shop frontages throughout Oman. The study identifies frequently used structural features which appear to be undergoing a process of nativization ...
    • The function of "localism" and "nationalism" in the context of relation between folklore and advertising 

      Buğra, M.G. (2006)
      The sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of ...
    • Linking advertising, materialism, and life satisfaction 

      Sirgy, M. J.; Gurel-Atay E.; Webb, D.; Cicic, M.; Husic, M.; Ekici, A.; Herrmann, A.; Hegazy, I.; Lee, Dong-Jin; Johar, J. S. (Springer Netherlands, 2012)
      This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major ...
    • Newspaper advertising in an Arabian gulf country: examples of careless appeals 

      Tuncalp, S. (Emerald Publishing, 2001)
      Looks at the need for advertisers to communicate their objectives through appropriate messages and, in particular, how targeted consumers interpret, evaluate and remember such messages. Presents a number of case studies ...
    • Print media planning in Saudi Arabia 

      Tuncalp, S. (Emerald, 1994)
      Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not ...
    • Reklam ve satış yöntemlerine ilişkin haksız rekabet halleri 

      Pınar, H. (Marmara Üniversitesi Hukuk Fakültesi, 2012)
      1 Temmuz 2012 tarihinden itibaren Türk ticaret hukukunda yeni bir dönem başlamıştır. Bu çalışmamızda yeni TTK’daki haksız rekabete ilişkin hükümlerin bir kısmı olan reklam ve satışyöntemleri incelenmiştir. Uygulamada sık ...
    • A semiotical approach to analyze connoted values in advertising photography 

      Sezgi, Osman (Bilkent University, 1994)
      The aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships ...
    • Sözlü gelenekten sözün geleneksizliğine: atasözü ve reklam 

      Çoban, S. B. (Geleneksel Yayıncılık, 2010)
      Sözlü kültür ve medya arasındaki ilişkiye dair folklor çalışmalarında, medyanın sözlü kültür unsurlarını hangi biçimlerde ve neden kullandığına dair tespitlerde bulunulmuş, ancak genellikle bu çalışmalarda iletişim ...
    • Subvertising versus advertising : a semiotical analysis of the culture jamming act 

      Önal, Banu (Bilkent University, 2005)
      This study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Culture Jamming examples. ...
    • A vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertising 

      Şenova, Başak (Bilkent University, 1995)
      The purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ ...