Browsing by Author "Tuncalp, S."
Now showing items 1-7 of 7
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The automobile market in Saudi Arabia: implications for export marketing planning
(Emerald Publishing, 1993)Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the ... -
Evaluation of information sources in industrial marketing: Implications for media planning in the Arabian Gulf
(1999)The top executives of 67 companies located in Saudi Arabia were surveyed to determine the importance of 14 sources of marketing information for making industrial purchases. The study included seven impersonal sources: ... -
Marketing orientation in the Arabian Gulf Peninsula : a study of the Saudi companies
(European Marketing Association,Association Europeenne pour le Marketing, 2004) -
Newspaper advertising in an Arabian gulf country: examples of careless appeals
(Emerald Publishing, 2001)Looks at the need for advertisers to communicate their objectives through appropriate messages and, in particular, how targeted consumers interpret, evaluate and remember such messages. Presents a number of case studies ... -
Outdoor media planning in Saudi Arabia: availability and effectiveness
(European Society for Opinion and Marketing Research, 1994)Although this paper did not form part of the programme for the Dubai Conference it deals with an important topic regarding advertising in this area. Outdoor advertising is a very effective marketing tool in Saudi Arabia, ... -
Print media planning in Saudi Arabia
(Emerald, 1994)Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not ...
