Browsing by Author "Nielsen, A."
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Art museum visitor segments: evidence from Italy on omnivores and highbrow univores
Gürel, Eda; Nielsen, A. (Ecole des Hautes Etudes Commerciales, 2019)This study segments the various types of art museum visitor using two-step cluster analysis. It goes beyond a simple demographic categorization of visitors and investigates why people visit museums, in particular ...