Advisors
Now showing items 1-7 of 7
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Branded gated communities : marketing and consumer perspectives
(Bilkent University, 2010)Recent studies on brands, branding and brand communities reveal the processes of brand development, and the actors that take part in these processes. Research also looks at consumers’ individual and collective practices ... -
Exploring local and global ideals of beauty in Turkey : discourses and practices of plastic surgery patients and physicians
(Bilkent University, 2008)Intrigued by an increase in demand for aesthetic operations all over the world, this study offers an in-depth investigation of plastic surgery as a consumption phenomenon. First, it looks at how local and global notions ... -
Gentrification, community and consumption : constructing, conquering and contesting "The Republic of Cihangir"
(Bilkent University, 2004)Gentrification is the process by which middle-class residents settle inner city neighborhood previously occupied by working-class. Gentrification has long been viewed as a consumption phenomenon, which is triggered by ... -
Gold and gold jewelry : exploration of consumer practices
(Bilkent University, 2003)This thesis explores consumers’ practices and experiences in relation to consumption of gold and gold jewelry. It focuses on the underlying motivations of consumers, the uses of gold and gold jewelry, and examines the ... -
Nation brand image in political contexts-the case of Turkey's EU accession
(Bilkent University, 2006)Negative public opinion on Turkey’s EU accession in many member-states might become a major obstacle during the next 10 years of negotiation despite supportive diplomatic strategies. In consumer research, images/attitudes ... -
"New" clothing : meanings and practices
(Bilkent University, 2002) -
Where religion, community and consumption meet : a qualitative inquiry into the consumption practices of a religious community
(Bilkent University, 2011)It is well established in the consumption literature that consumption is a way that symbolically constructs and reflects the multiple identities consumers have. A part of individuals' identities has a communal nature, ...
