Advisors

Now showing items 1-4 of 4

    • A case study : measuring service quality of a bank using the SERVQUAL method 

      Erim, İdil (Bilkent University, 1994)
      Today the importance of quality management is also being understood by the service industries. However, most managers still see it as something qualitative, and so do not employ it as part of their organizational culture. ...

    • Efficient ownership patterns: three examples 

      Sever, Murat (Bilkent University, 1994)
      This stud\^ provides three exanpdes in whicli llie ownership structure of productive assets affects efhciency oF the economic outcome. We show how the incompleteness of contracts and the s])ecificit y of investments ...

    • The influence of facilities on consumers' choice of 5-star hotels in Ankara 

      Karapınar, Feride (Bilkent University, 1994)
      This study examines the influence of facilities on consumers' choice of 5-star hotels in Ankara. Visitors are the key ingredients of the hotel industry; without them there would not be the hotel product. Thus, to be ...

    • Life insurance practice in Turkey: history and consumer perceptions 

      İşıklar, Yeşim (Bilkent University, 1994)
      This study focuses on the Life Insurance practice in Turkey, its development through the years and the consumer perceptions. The nature of the currently operating companies in the sector and their marketing activities ...