Now showing items 1-2 of 2
Does social exclusion motivate consumption to satisfy the need to belong? (Bilkent University, 2009)
Who are the influentials? : the relationship between opinion leadership and new product adoption (Bilkent University, 2013)This study examines innovativeness and self-construal as antecedents to self-reported and sociometric opinion leadership, both of which may affect new product adoption. In addition, innovativeness is proposed to be ...