Advisors
Now showing items 1-3 of 3
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Analyzing motivation and experience of visitors: a case study of Cermodern Art Center
(Bilkent University, 2020-07)This study focuses on the motivation and experience of visitors in CerModern Art Center, located in Ankara Turkey. The main concern is to understand which state motivates people to visit the Center, and what they ... -
Intertextuality in Turkish TV advertising: an analysis of popular song usage
(Bilkent University, 2020-07)Brands have started to use popular songs in their advertisements. Especially in Turkey, different types of usage in terms of changing lyrics of a song with the brand motto, cover versions, just the background music or ... -
Setting the record straight: a comparative analysis of Google’s organizational identity communication versus the media’s portrayal
(Bilkent University, 2020-10)This thesis focuses on how Google uses organizational communication strategies to introduce its organizational identity, products and services in comparison to how mainstream media outlets such as the New York Times and ...
