Now showing items 21-22 of 22

    • Print media planning in Saudi Arabia 

      Tuncalp, S. (Emerald, 1994)
      Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not ...
    • Strategic alignment and new product development: drivers and performance effects 

      Acur, N.; Kandemir, D.; Boer H. (Wiley-Blackwell Publishing, 2012)
      Strategic alignment is widely accepted as a prerequisite for a firm's success, but insight into the role of alignment in, and its impact on, the new product development (NPD) process and its performance is less well ...