An investigation about newspaper buying and effects of sales promotions on newspaper choice

Haydari, Nazan2016-01-082016-01-081992http://hdl.handle.net/11693/17417Ankara : The Department of Management and The Graduate School of Business Administration of Bilkent University, 1992.Thesis (Master's) -- Bilkent University, 1992.Includes bibliographical references leaves 48-50.159 leaves, tablesEnglishinfo:eu-repo/semantics/openAccessPN4784.C6 H39 1992Newspapers--Marketing.Newspaper publishing.Sales promotion.An investigation about newspaper buying and effects of sales promotions on newspaper choiceThesis