Şahin, F. Aykut2016-01-082016-01-081996http://hdl.handle.net/11693/17824Cataloged from PDF version of article.Includes bibliographical references (leaves 61-65).This study aims at the formation of an understanding on how consumers process price information, what opinion they hold of price promotions and how they interpret promotion signals, reference effects of price promotions, and price and quality perception relationsip in an inflationary environment through the use of qualitative research. The findings are presented and areas of future research are suggested.ii, 65 leaves ; 30 cmEnglishinfo:eu-repo/semantics/openAccessPrice promotionValue pricingPromotion signalReference pricesPerceived qualityHF5416.5 .S24 1996Pricing.Consumer research.Sales promotion.Inflation (Finance).Marketing research.New products.ThesisBILKUTUPB053797