Meriç, Umut2016-01-082016-01-081997http://hdl.handle.net/11693/17949Ankara : The Department of Management and Graduate School of Businees Administration of Bilkent Univ., 1997.Thesis (Master's) -- Bilkent University, 1997.Includes bibliographical references leaves 49Interfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional harmony is important for an organization to be competitive, ineffective coordination and communication between departments can be due to several factors. Factory- is chosen as the arena on which a detailed analysis is carried out to understand the factors that create conflicts between marketing and manufacturing departments and provides an empirical case study. Smdy named the disorders as marketing-manufacturing interface and concludes with the recommendations used in the future.vii, 102 leaves, illustrations, tablesEnglishinfo:eu-repo/semantics/openAccessMarketingVlanufacturingInterfaceSteel pipes and TubesCase StudyHF5415 .M47 1997Marketing--Case study.Manufactures--Case study.Marketing--Management.Product management.Steel pipe industry--Turkey.ThesisBILKUTUPB053766