Buğra, M.G.2016-02-082016-02-08200613003984http://hdl.handle.net/11693/23651The sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.TurkishAdvertisingFolkloreLocalismNationalismArticle