Treske, AndreasÖzgün, A.2021-03-252021-03-2520182473-4055http://hdl.handle.net/11693/75973EnglishStreaming mediaNarrative studiesAudience studiesPolitical-EconomyNew mediaA commentary on narrative platforms, cinematic universes, and consumers formerly known as the audienceArticle10.23860/MGDR-2018-03-03-06