Erdem, OrhamTuncalp, Seçil2018-04-122018-04-1219981409174http://hdl.handle.net/11693/38234Looks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it's a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme. © 1998, MCB UP LimitedEnglishAdvertising agenciesEconomic growthPromotionSaudi ArabiaReview10.1108/01409179810781301