Blocker, C. P.Ruth, J. A.Sridharan, S.Beckwith, C.Ekici, A.Goudi-Hutton, M.Rosa, J. A.Saatcioglu, B.Talukdar, D.Trujillo, C.Varman, R.2019-02-112019-02-112011http://hdl.handle.net/11693/49234Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.EnglishConsumer education and protectionArticle1444-6359