Ertem, Çiğdem2016-01-082016-01-081993http://hdl.handle.net/11693/17511Ankara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ., 1993.Thesis (Master's) -- Bilkent University, 1993.Includes bibliographical references leaves 94-95.The main purpose of this thesis is to find out information usage behavior of Turkish business and industry, and assess the acceptability of new types of information services by them. To learn the intentions of companies about information usage in various managerial situations and their ideas about new information services, personal interviews were conducted with eleven information provider organizations and twenty companies located in Ankara. Findings showed that companies value and use external information which can be defined as the collection of marketing research and intelligence. In order to gather marketing intelligence they apply to many sources like distributors, customers, and various publications, while they prefer to conduct research by themselves because of their skepticism to custom marketing research companies. In the light of these findings, four new information services were suggested such as online and recorded media data base services, syndicated research services, and information brokerage services. Since these services are mostly new to Turkish market, their adoption process is investigated and accordingly marketing strategies are suggested.viii, 111 leavesEnglishinfo:eu-repo/semantics/openAccessExternal InformationMarketing IntelligenceCustom and Syndicated Marketing ResearchInformation ServicesOn-line Data BasesRecorded Media Data BasesInformation BrokerageHF5415.13 .E78 1993Marketing--Management.Marketing research.Marketing information systems.ThesisBILKUTUPB022917