Atakan-Duman, S.Ozdora-Aksak, E.2016-02-082016-02-0820140363-8111http://hdl.handle.net/11693/26650This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.EnglishCorporate social responsibilityInstitutional theoryOrganizational identityPublic relationsTurkey's banking sectorArticle10.1016/j.pubrev.2014.07.004