Sirgy M.J.Lee D.-J.Yu G.B.Gurel-Atay E.Tidwell J.Ekici, A.2018-04-122018-04-1220160969-6989http://hdl.handle.net/11693/36815Some people experience self-expressiveness in shopping. Self-expressiveness in shopping is defined as the degree to which consumers they think shopping activity is an important part of their self-concept. This paper reports on the testing of a model dealing with antecedents and consequences of self-expressiveness in shopping. Based on eudaimonistic identity theory, we hypothesized that feeling of self-expressiveness in shopping is influenced by consumers' flow experiences in shopping activities, self-realization potential through shopping, and effort expended through shopping. We also hypothesize that self-expressiveness in shopping increases overall life satisfaction, mediated by perceived impact of shopping on life satisfaction. The model was tested using a panel of 5440 shoppers. The results provide good support for the model. Managerial implications are discussed in addition to avenues for future research. © 2016 Elsevier Ltd.EnglishLife satisfactionPerceived impact of shopping on overall life satisfactionSelf-expressiveness in shoppingconsumption behaviorhypothesis testingmodel testshopping activitysocial behaviorArticle10.1016/j.jretconser.2016.02.008