Limoncuoğlu, N. Sanal2016-01-082016-01-081994http://hdl.handle.net/11693/18388Ankara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ., 1994.Thesis(Master's) -- Bilkent University, 1994.Includes bibliographical references leaves 73-74.The aim of this study is the determination of the potential in powder coatings and the opportunities in the market. A second subject that takes part in this study is preparing the production and marketing plans fo r a new entrant due to the analysis of findings. In order to gather the needed data, interviews w ith powder paint application machine and system sellers, raw material suppliers, production machines sellers and current producers were made. Besides, a market survey was made on the users of powder paints to decide about their needs and problems. Findings illustrate that powder coatings have a growing and promising market in Turkey. Problems resulting from the current producers pricing and marketing policies creates an opportunity fo r a financially strong company to enter the market. Taking these findings into account, recommendations were made fo r a new entrant that is medium sized.111 leavesEnglishinfo:eu-repo/semantics/openAccessHD9999.C6463 T87 1994Protective coatings industry--Turkey.Market surveys--Turkey.Thesis