Ger, Güliz2025-02-192025-02-192024-04-21978-981970285-5978-981970284-8https://hdl.handle.net/11693/116455Marketing communications, like other cultural products and popular culture, shape and are shaped by the society that produces them. They mirror the predominant values, worries, aspirations, and ideals of a society.EnglishCC BY 2.0 (Attribution 2.0 Generic)https://creativecommons.org/licenses/by/2.0/deed.enBook Chapter10.1007/978-981-97-0285-5_2