Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market

Kinra, Neelam2018-04-122018-04-1219950263-4503http://hdl.handle.net/11693/38236[No abstract available]EnglishStrategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television marketReview10.1108/02634509510089017