Ayırga, A. Oğuz2016-01-082016-01-081996http://hdl.handle.net/11693/17804Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1996.Thesis (Master's) -- Bilkent University, 1996.Includes bibliographical references leaves 55-56Marketing manufacturing interface in Biltepe Inc. is analyzed by a qualitative research tool in this thesis. The competitive advantages of an organization relies on the coordination between marketing and manufacturing departments. Inadequate coordination between these two departments can be originated from various factors. The study determines the factors that have effect on the marketing manufacturing interface and provides an empirical case study by applying research tool in a manufacturing organization in the advanced construction materials industry. The study also includes analysis of the company related issues which have been scrutinized from a strategic perspective. In the final part recommendations made for future use of both this company and this study.iii, 86 leavesEnglishinfo:eu-repo/semantics/openAccessMarketingManufacturingInterfaceAdvanced construction materialsCase studyHF5415 .A95 1996Marketing--Case study.Manufacturing--Case study.ThesisBILKUTUPB053774