Yazıcıoğlu, Murat2016-01-082016-01-081992http://hdl.handle.net/11693/17404Ankara : Department of Management and Institute of Business Administration, Bilkent Univ., 1992.Thesis (Master's) -- Bilkent University, 1992.Includes bibliographical references leaves 60-62In this study Fishbein's Behavioral Intention Model is applied to Bilkent Unive r s i t y students' attitudes toward eating at three different fast food restaurants in A n kara in order to analyze their intentions and behaviors as c o n sumers and reach implications for these restau r a n t s in a m a r k e t i n g context. The study is b a s ically c o n ducted through a survey whi c h required the completion of a qu e s t i o n n a i re m a i n l y consi s t i n g of questions in Likert and Semantic D i f f e rential format. The results show that intentions to vis i t a p a rticular fast food r e staurant is mu c h mo r e in control of personal attitudes while in v i s i t i n g frequency the s u bjective norms tend to gain more importance.80 leavesEnglishinfo:eu-repo/semantics/openAccessattitudesbehavioral intentionTX945 .Y39 1992Fast food--Physiological aspects.Behavioral science.Thesis