Karaçoban, Özlem2016-01-082016-01-081995http://hdl.handle.net/11693/17702Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995.Thesis (Master's) -- Bilkent University, 1995.Includes bibliographical references leaves 54-55.Marketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative research tool in this thesis. The study determines two factors that have effect on the marketing-manufacturing interface and develops two hypotheses related with those factors. These hypotheses are also tested and proved to be valid in Turkish tractor industry. Furthermore, a detailed analysis is carried out by both quantitative and qualitative techniques in order to understand the effect of factors on the marketing-manufacturiiig interface in a manufacturing organization in the tractor sector. The study also includes recommendations made for fiiture use of this particular company.vi, 94 leaves, tablesEnglishinfo:eu-repo/semantics/openAccessMarketingManufacturingInterfaceTurkish Tractor IndustryCase StudyHF5415 .K37 1995Marketing--Case study.Manufactures--Case study.Marketing--Management.Product management.Automobile industry and trade--Turkey.ThesisBILKUTUPB053842