Seçmeer, Bahar2016-07-012016-07-012006http://hdl.handle.net/11693/29791Cataloged from PDF version of article.In the scope of the thesis, the “advertising” concept--rather than its economic dimension-- is taken as a matter of culture under the form of popular culture, serving as a repository for social and cultural data. How the dynamic interaction and the mutually exclusive culture generation among advertising and popular culture takes place is examined upon the latest commercials for validity and up to datedness. Furthermore, İxir TV commercials, because of their periodical importance, rich content and popularity are chosen as the sample case for further investigations.x, 180 leaves, illustrationsEnglishinfo:eu-repo/semantics/openAccessAdvertising as a Cultural InstitutionPopular CultureTextTextual AnalysisInternetIxirTelevisionSocial TableauMediaAds ConsumedHF5821 .S43 2006Advertising Social aspects.ThesisBILKUTUPB098848