Ertürk, EfeArıcan, AyserenKantarcıoğlu, DorukTorun, GözdeAltun, Ata Cem2020-12-032020-12-032020http://hdl.handle.net/11693/54822Ankara : İhsan Doğramacı Bilkent Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Tarih Bölümü, 2020.This work is a student project of the Department of History, Faculty of Economics, Administrative and Social Sciences, İhsan Doğramacı Bilkent University.The History of Turkey course (HIST200) is a requirement for all Bilkent undergraduates. It is designed to encourage students to work in groups on projects concerning any topic of their choice that relates to the history of Turkey. It is designed as an interactive course with an emphasis on research and the objective of investigating events, chronologically short historical periods, as well as historic representations. Students from all departments prepare and present final projects for examination by a committee, with 10 projects chosen to receive awards.Includes bibliographical references (pages 14-16).Bu proje, lastik sektöründe kendini kanıtlamış Lassa markasının geçtiği süreçleri ve sektörün lideri olma yolunda alınan karar ve ortaklıkları ele almaktadır. 1970'li yılların başında dünyayı sarsan petrol krizinden kısa bir süre sonra kurulan Lassa markası, ekonomik sıkıntılara rağmen ayakta kalmayı başarır ve marka güveni sayesinde Japon lastik devi Bridgestone ile Brisa ortaklığına imza atar. Bu ortaklıktan sonra hem yurtiçinde hem de yurtdışında sektördeki kalıcılığını belli etmiştir. Çalışma boyunca Lassa'nın oluşturduğu marka değerini ve imza attığı yeni gelişmeleri konu alan gazete haberlerine yer verilmiştir.This project highlights the processes, decisions and cooperations Lassa has taken part in being the pioneer of the tire industry. In the early 1970's, after the detrimental petrol crisis, the brand Lassa has emerged and regardless of the hardships it has faced; they manage to form a partnership with the Japanese tire giant Bridgestone called Brisa thanks to its' brand trust. Shortly after this collaboration, Lassa has established its' place in domestic and international market permanently. Throughout the project, the news articles which spotlight the brand value and updates of Lassa are capitalized as main sources.23 pagesTurkishCreative Commons Attribution-NonCommercial-ShareAlikePetrol kriziLastik sanayiLastik sektörüLassaOrtaklıkPetrol crisisTire industryCooperationÖZER HIST 200-10/5 2019-20Student ProjectSPB3286