Akıncı, Hikmet Burcu2016-01-082016-01-081993http://hdl.handle.net/11693/17510Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1993.Thesis (Master's) -- Bilkent University, 1993.Includes bibliographical references leaves 59-63.Marketing and manufacturing departments play important roles in day-today implementation of the corporate strategy. The conflicts and interfacial gaps between these two functional departments will impede the successful implementation of corporate strategy. Therefore, understanding and managing the marketing-manufacturing interface are crucial for the company's success. This study investigates the gaps in the interface of marketing and manufacturing, and identifies the factors that affect these gaps within a theoratical framework. Furthermore, a survey instrument is developed to emprically identify the gaps and significant factors that affect these gaps.vii, 87 leaves, tablesEnglishinfo:eu-repo/semantics/openAccessMarketingManufacturingInterfaceSurveyHF5415 .A34 1993Marketing.Manufactures.ThesisBILKUTUPB022913