Gezer, Melih2016-01-082016-01-081994http://hdl.handle.net/11693/18616Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1994.Thesis -- Bilkent University, 1994.Includes bibliographical references leaves 35-36.The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.123 leavesEnglishinfo:eu-repo/semantics/openAccessMarketingManufacturingInterfaceQualitativeCase StudyHF5415 .G49 1994Marketing--Case study.Manufactures--Case study.Marketing--Management.Product management.Furniture industry and trade--Turkey.ThesisBILKUTUPB026983